Friday night saw the launch of VAVA eyewear at Oukan in Mitte. A concept store focussing on Japanese and international avant-garde fashion and design, it has come to symbolise excellence and international acclaim, stocking some of the most innovative new designers out there from Rad Hourani to Juun J. VAVA takes its rightful place amongst these designers, as a brand which offers the highest quality in eyewear design. Inspired on the principles of Bauhaus and minimalism, VAVA proposes futuristic, yet distinctly clean cut designs. Based on the post-industrial worlds of Berlin and Detroit, VAVA is a reaction to the hyper-digitalization of the modern world; both a chance for regeneration and the key to the future, whilst simultaneously the clutter of the modern world. VAVA proposes deceleration, a simplification of this transitional process in their sleek, minimal, yet sharp designs. With sharp angles, flat lenses, unique acetate frames, and metal hinges, the attention to detail is second to none; both futuristic, whilst simultaneously referencing the geometry of the Bauhaus era.
The event itself brought together some of the city’s biggest enthusiasts, intrigued by this unique take on eyewear. Much like the brand itself, the launch was a hybrid event, featuring a geometric light show RE-ENVISION, commissioned by VAVA for Sonar festival, along with a live DJ set by Boris Chimp 504. With drinks by Absolut, the event was a great success, which we hope will be just the start of a long collaboration between VAVA and Oukan.